About us
At KEO, every piece of jewelry tells a story – a story of passion, craftsmanship, and the timeless beauty of human connection.
Our journey began in the heart of Jerusalem in the late 1980s, when Jack and Hagit Assayag first met during a jewelry-making course. What started as a shared love for design and artistry soon blossomed into something much greater: a lifelong partnership in both love and craft. After getting married, the two turned their shared vision into reality, founding KEO in 1997 – a boutique jewelry studio dedicated to creating unique, handcrafted designs.
For over two decades, KEO has remained true to its roots: a small, family-run business where every item is made with care, precision, and a touch of soul. Unlike mass-produced jewelry, our work reflects individuality. Each piece is designed and shaped by hand, ensuring no two are exactly alike. This commitment to uniqueness has become the hallmark of KEO and the reason why so many of our customers return again and again.
Our studio and shop are located in the historic neighborhood of 25 Emek Refaim Street, Jerusalem, a place where old-world charm meets modern creativity. Visitors from around the world step into our boutique not only to purchase jewelry but to experience the warmth, authenticity, and artistry that define our work.
At KEO, we believe jewelry is more than just an accessory – it’s a way of carrying meaning, memory, and beauty with you every day. Whether it’s a delicate bracelet, bold earrings, or a one-of-a-kind necklace, each creation is designed to celebrate individuality and connection.
From the moment we began this journey together, our mission has been clear: to craft jewelry that feels personal, timeless, and unlike anything you’ll find elsewhere. Over twenty-five years later, that mission continues to guide us in every design, every hammer stroke, and every finished piece that leaves our studio.
We invite you to become part of our story. Step into KEO, and discover jewelry that is truly made by hand, made with love, and made to last.